Chick-fil-A Leadercast: Leveraging social media as an interactive meeting tool
Several months ago I was a virtual attendee of the Chick-fil-A Leadercast. It is a conference where well-known speakers come together to speak about leadership. The event takes place in Atlanta and is broadcasted to countries around the globe. This was the first year the event was broadcast in Puerto Rico (thanks to the people at uKnow), and several other thousand viewers were watching from many locations. This year Jim Collins, Tony Dungy and John Maxwell were just a few of the leaders that shared their experiences with audiences.
This was my first time to attend an event such as this, and I was amazed on how they leveraged Twitter as a social media tool. First, they used it as a tool to send questions to the speakers; and second, for the interaction of the users attending the event. I am a relatively new user of Twitter and am constantly learning on how to use it in a productive and fun way. At the beginning, the local hosts of the event explained to the attendees how to interact with the speakers and attendees using the hash tag #cfaleadercast. Immediately, I created a search on my iPhone and began seeing tweets from around the globe. Technically the event had not even started, but on Twitter, the event was already well underway, with attendees and speakers interacting and sharing their experiences.
