Will the Nook Sweeten Barnes & Noble’s Valentines Day Sales?
February 9, 2010 - By Justin E. Gehrke
February 9, 2010 – Book Retailer Barnes & Noble announced yesterday that its Nook e-reader will finally be available for sale in most store locations, beginning on February 10, 2010.
The Nook represents Barnes & Noble’s venture into an e-reader market currently dominated by the Amazon Kindle. Originally planned for nationwide release prior to the Christmas 2009 Holidays, production problems limited sales to online orders and store-based kiosks.
Though demand was strong in December, it remains to be seen if buyers remained loyal to the brand and waited for the Nook’s full release or simply moved on to offerings like the Kindle to satisfy their e-reading needs. If the former is true, Valentines Day may ultimately be very sweet for the nation’s #1 book retailer.
(Source: Reuters New York)
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